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search engine optimization

Types of SEO

Different SEO are labeled or referred to differently, based on the function they fulfill.

BUSINESS-TO-BUSINESS (B2B)

Electronic transactions of goods and services between companies. Example: A business sells SAS products to other businesses.

BUSINESS-TO-CONSUMER (B2C)

Electronic transactions of goods and services between companies and consumers. Example: You buy a new t-shirt from an online store.

CONSUMER-TO-CONSUMER (C2C)

Electronic transactions of goods and services between consumers, mostly through a third party. Example: You sell your old smartphone on eBay or Olx to another consumer.

CONSUMER-TO-BUSINESS (C2B)

Electronic transactions of goods and services where individuals offer products or services to companies. Example: A Social media influencer offers exposure to their online audience in exchange for a fee.